Respond.io pricing calculator: hidden fees & tier break-even

Omnichannel WhatsApp, Instagram, and TikTok messaging teams needing unified CRM routing.

Cheapest plan at 1,000 active contacts/mo

$199/mo

Growth (1,000 MACs)

Hidden overage in that bill

$0/mo

0.0% of the total

Effective unit cost

$199

per 1k active contacts

I'm a…
1,000 active contacts
10025,000
1

Respond.ioNo commission

Cheapest plan: Growth (1,000 MACs)

$199/mo

$2,388/yr · $199 per 1k active contacts

Plan price
$199 (100.0%)
Usage above plan
$0 (0.0%)

Tier jump ahead: at 1,900 active contacts/mo the cheapest plan becomes Growth (2,500 MACs) at $299/mo (+$100/mo vs. today).

Start with Respond.io
Break-even across 5 volume pointsCheapest plan per tool · monthly billing · 1 seat
$299
$555
$859
$1,615
$2,359
2,50010%
6,25025%
12,50050%
18,75075%
25,000100%

Volume in active contacts/mo. Labels mark the cheaper tool at each point; hover a bar for its exact cost.

Monthly cost at each benchmark volume
VolumeRespond.io
2,500$299
6,250$555
12,500$859
18,750$1,615
25,000$2,359

Hidden billing gotchas

  • A monthly active contact (MAC) is each contact who sends or receives a message or call in the billing month, however many conversations they have; broadcasts don't count.
  • Going past your MAC tier triggers automatic on-demand billing at the end of the cycle: $12 per 100 MACs on Growth and $15 per 100 on Advanced. The largest self-serve tier is 10,000 MACs.
  • The $99 Starter plan has unlimited MACs but no AI Agents, Workflows or Broadcasts, so it isn't priced here. Extra seats cost $20/mo on Growth and $24/mo on Advanced.
  • WhatsApp and other Meta message fees are billed separately.

Respond.io · $199/mo

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Respond.io plans & overage rates

TierMonthlyAnnual (per mo)IncludedOverageSeats
Growth (1,000 MACs)$199$159−20.1%1,000$12 per 10010
Growth (2,500 MACs)$299$239−20.1%2,500$12 per 10010
Growth (5,000 MACs)$399$319−20.1%5,000$12 per 10010
Growth (10,000 MACs)$559$449−19.7%10,000$12 per 10010
Advanced (1,000 MACs)$349$279−20.1%1,000$15 per 10010
Advanced (2,500 MACs)$529$419−20.8%2,500$15 per 10010
Advanced (5,000 MACs)$699$569−18.6%5,000$15 per 10010
Advanced (10,000 MACs)$989$789−20.2%10,000$15 per 10010

Units: active contacts. Overage is billed per started block of 100 units above the tier allowance; capped tiers stop at their allowance. Each tier's seat limit is a hard ceiling — bigger teams must move up a plan.

Tier break-even points

  1. 1,900 active contacts/moGrowth (1,000 MACs) → Growth (2,500 MACs) becomes cheapest at $299/mo
  2. 3,400 active contacts/moGrowth (2,500 MACs) → Growth (5,000 MACs) becomes cheapest at $399/mo
  3. 6,400 active contacts/moGrowth (5,000 MACs) → Growth (10,000 MACs) becomes cheapest at $559/mo