Instantly.ai pricing calculator: hidden fees & tier break-even

Scaling cold email outbound with unlimited warmup inboxes and zero per-seat penalties.

Cheapest plan at 10,000 uploaded contacts/mo

$97/mo

Hypergrowth (25k contacts, 125k emails/mo)

Hidden overage in that bill

$0/mo

0.0% of the total

Effective unit cost

$9.70

per 1k uploaded contacts

Cheaper than Instantly.ai at 10,000 uploaded contacts/mo

Priced at 10,000 uploaded contacts/mo, 1 seat, monthly billing.

See the full Instantly.ai switching-cost matrix →

I'm a…
10,000 uploaded contacts
1,000150,000
1

Instantly.aiNo commission

Cheapest plan: Hypergrowth (25k contacts, 125k emails/mo)

$97/mo

$1,164/yr · $9.70 per 1k uploaded contacts

Plan price
$97 (100.0%)
Usage above plan
$0 (0.0%)
Visit Instantly.ai
Break-even across 5 volume pointsCheapest plan per tool · monthly billing · 1 seat
$97
$184
$271
$445
$532
15,00010%
37,50025%
75,00050%
112,50075%
150,000100%

Volume in uploaded contacts/mo. Labels mark the cheaper tool at each point; hover a bar for its exact cost.

Monthly cost at each benchmark volume
VolumeInstantly.ai
15,000$97
37,500$184
75,000$271
112,500$445
150,000$532

Hidden billing gotchas

  • Uploaded contacts are a running total, not a monthly allowance: every contact in any campaign counts until you delete it, whatever the campaign's status.
  • Extra capacity is an $87/mo add-on (+25k contacts and +125k emails) on Hypergrowth and Light Speed only. Growth must upgrade, can't invite team members, and add-ons can only be removed through support.
  • Lead data (Data Credits, from $9/mo) and the CRM ($47 or $97/mo) are separate subscriptions on top of the outreach plan.

Smartlead.ai · $36/yr less

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Instantly.ai plans & overage rates

TierMonthlyAnnual (per mo)IncludedOverageSeats
Growth (1k contacts, 5k emails/mo)$47$37.60−20.0%1,000Capped1
Hypergrowth (25k contacts, 125k emails/mo)$97$77.60−20.0%25,000$87 per 25,000999
Light Speed (100k contacts, 500k emails/mo)$358$286.30−20.0%100,000$87 per 25,000999

Units: uploaded contacts. Overage is billed per started block of 25,000 units above the tier allowance; capped tiers stop at their allowance. Each tier's seat limit is a hard ceiling — bigger teams must move up a plan.

Tier break-even points

  1. 2,000 uploaded contacts/moGrowth (1k contacts, 5k emails/mo) → Hypergrowth (25k contacts, 125k emails/mo) becomes cheapest at $97/mo